Today consumers, investors and clients develop the strongest relationships with firms that create value for them. I use language in a way that can create value for the people whose allegiance you want to win.
Used effectively, language can bring emotions to life, engage intelligence, stimulate aspirations, define problems, draw attention to risks, interpret uncertainties, suggest solutions and inspire action.
When a writer uses language effectively, he gives people
a clearer, more relevant, more useful understanding of how the world works and how to be effective in it.
The reader or listener gains power. He or she gains value.
To create value, a writer has to satisfy a lot of requirements simultaneously:
How does a writer meet these requirements?
I empathize with your listeners and readers. I seek to understand their predicaments, emotions, aspirations, opportunities, knowledge and decision criteria.
When I write white papers, I keep readers’ goals, knowledge level and concerns in mind. I provide readers with information and action steps that will allow them to achieve their goals.
I write with clarity and in a style that is easy to understand even for people whose first language is not English.
To write effectively about investment strategies, a writer must keep in mind that finance is a universe in which math and psychology collide. For your investment strategy, I can turn that collision— that potential train wreck and source of confusion— into an opportunity to build understanding and confidence— confidence in you.
If you want to create value for your clients, customers or investors, let me write for you.
Let me put in your hands powerful means with which to achieve your leadership goals.
My writing will strengthen your relationships with your clients. They will look to you as their source of knowledge and insight.
Give me a call today:
I’d love to hear from you.
Jerry Marlow, MBA—
Writing that creates value
© 2015 Jerry Marlow